The sole aim of setting up any business is to maximize profit and to make this happen you have to create awareness(advertising). Just imagine setting up a very beautiful mansion without anybody visiting or staying in it,with time it will depreciate and its value becomes worthless.Even if a professional website designer designs a website and stock it with all the necessary gadgets,best hosting plane,nice proucts and yet refuses(generate traffic) to draw the attention of people to what he has to offer on that website, definitely his resorces, effort and time he spent on building the site then becomes a waste.The success of any business venture depends on the amount of traffic such business is able to generate.Thus, the only way to maximize profit depends on whether you are able to generate traffic or not. The amount of traffic you are able to generate foretells the amount of returns you will have.You don’t need to be a professional before you drive traffic to you business. I am a typical example.In other words,the success and failure of any business depends on the brain behind it.I use the word 'brain' because any business man or employee who wants to change the level of his/her earnings and profit must be ready to work hard i.e your ability to reason how to boost your traffic.Let me stress here that it is not all about traffic generation but QUALITY TRAFFIC GENERATION. It is not just about numbers(QUANTITIES). The mistake most people do is buy traffic.It is not in my best opinion to buy traffic. Any traffic you buy can never be a qualitative traffic except a few exceptions.It is only qualitative traffic that create awareness to what you have to offer and so convert increased sales(depending on your niche). I will rather suggest that it is better you invest your TIME,RESOURCES and EFFORT in learning the tips and tricks in generating traffic than depending on already-made traffic. For instance, if your niche is based on sales of electronics and you bought traffic from dating niche tell me how you will generate sales since your niche does not correlate. I know your guess is as good as mine.You will only generate sales from when you have "tagertted/niche" traffic. You don't need to be an internet savvy or a techie before you can drive traffic. All you need is just the willingness and readiness to do it by putting in your time,effort and resources.Like the saying goes,"where there is a WILL there is ALWAYS a WAY. Will in this context is setting goals for your self and your business. Great names and companies today out there started small. In other words they saw opportunites where others did not see them or others saw the opportunities but lacked the willingness and resources to pursue them.Opportunities begin with ideas. Hence I BOLDLY say,"Show me a man full of ideas about how to make money whether offline or online and has the willingness to achieve it backed up with willingness to work with time,I BET YOU,he must succeed".Great businesses were not built by great men only. Small men started something small but with time when they decided not to be derailed,put in their willingness to workhard,resources and time to expand their business by having quality contents(products) and created quality traffic(awareness)and so they attain greatness in both individually and business-wise. There is a synergy between you and your business-If you can make your business (online/offline) great by generating qualitative but not quantitative traffic, then your business has the potency of making you great. I compared traffic generation to logic( because you have to be willing to learn the tips and tricks to make it work) and mathematics because you have to do the so many trials to know what works best for you by after doing the addition,subtraction,multiplication,etc.
To me this is the logic and mathematics behind traffic generation. Leave your comment on what you think is the logic and Mathematics on traffic generation.
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